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combined Microsoft-Yahoo 'Kill' Google?

Monday, December 7th, 2009 | Internet

Google realized well ahead in the realm of search engine, Microsoft is trying hard to compete. Recently they get a ‘weapon’ powerful, namely an agreement with Yahoo. While waiting for regulatory approval, the implementation of the new agreement would probably occur in mid-2010.

In this cooperation, Microsoft’s search engine Bing with her, mastering Yahoo search engine technology for the next 10 years, both assets and employees. Yahoo will use Bing in the search on their site, so the position is getting stronger Bing.

This makes Microsoft and Yahoo potentially be a deadly duo, there was even considered the possibility of ‘kill’ Google. The combination of Bing and Yahoo means that 27.9 percent market share in search engines, far more powerful than if they stood alone.

“Bing will be driving searches on Yahoo, so a player who is far more important in the search business,” said Mike Moran, internet marketing consultant who launched Internet Evolution.

But in the realm of the might of Google’s search engine is still difficult and need appropriate strategy for the duet Microsoft and Yahoo. “Google had ideas bigger than the new competitors, because they have won the competition in the realm of search engines,” added Moran.

Moran rate, if Bing could provide more data, they might beat Google. In this case, Microsoft has agreed with Twitter to access all the content, or business deal with media magnate Rupert Murdoch for exclusive news content.

In addition, Bing also able to present search results more relevant than Google, although in this case they need to do something very innovative. For although some search engines such as Ask is known more relevant results, Google still is still the dominant position until now

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